Overview
Umart is one of Australia’s most recognised technology retailers, offering a wide range of computer components, gaming gear, and electronics at competitive prices. With a strong reputation for quality and reliability, Umart continues to serve tech enthusiasts and everyday consumers nationwide.
The brand is committed to delivering exceptional customer service, expert advice, and fast shipping, making it a go-to destination for both DIY PC builders and casual tech buyers. With a constantly updated product range and a focus on innovation, Umart ensures customers have access to the latest technology, while also providing value through promotions, bundles, and seasonal offers.
The Problem
While Umart had an established eCommerce platform, the brand needed to strengthen its online presence and achieve higher performance through digital advertising. The objective was to improve visibility across Google’s network, attract high-intent customers, and drive measurable sales growth.
Additionally, Umart aimed to compete more effectively in Australia’s crowded tech retail market, where consumers increasingly research and purchase online. By leveraging data-driven advertising strategies, Umart intended to ensure that every dollar spent on digital campaigns delivered tangible business results and maximised return on investment.
The Solution
Partnering with Orange Digital in 2025, Umart adopted a comprehensive paid media strategy centred around Google’s advertising suite. This included Search Ads, Shopping Ads, Pmax ads, YouTube Ads, and the new AI-powered Search Max campaigns, designed to capture and convert demand at every stage of the customer journey.
Each campaign was strategically built to showcase Umart’s key product categories, competitive pricing, and fast delivery options. Through continuous optimisation of creative assets, targeting, and bidding strategies, Orange Digital helped Umart achieve significant year-on-year gains in traffic quality and sales performance.
Looking for ecommerce solutions, then why not reach out and book a meeting
