ACCCO is a leading provider of early childhood education and care courses in Australia, offering nationally recognised qualifications for students and professionals seeking to build or advance their careers in childcare.
The organisation is committed to delivering high-quality training, flexible learning options, and practical skills that prepare students for success in the growing early childhood sector. With a focus on student support and career outcomes, ACCCO has built a strong reputation for excellence and accessibility in education.
While ACCCO had strong course offerings, they wanted to explore how digital advertising could help increase enrolments and connect with prospective students. The challenge was to reach the right audience efficiently, communicate course value, and drive measurable enrolment outcomes.
Additionally, the campaigns had to differentiate ACCCO from competitors, targeting students who were motivated, career-focused, and likely to complete enrolment.
Orange Digital implemented a targeted digital advertising strategy for ACCCO using Meta Ads and Google Ads. Campaigns leveraged interest-based targeting, niche audience segmentation, and precise demographic criteria to reach individuals most likely to enrol.
By combining creative ad assets with strategic placement across platforms, prospective students were engaged at the right time with relevant messaging. Campaigns included a mix of awareness, consideration, and conversion-focused ads, optimised continuously to ensure the best performance. This approach allowed ACCCO to understand the effectiveness of online advertising, identify high-value audiences, and scale campaigns to maximise course enrolments efficiently.
The Results
Looking for ecommerce solutions, then why not reach out and book a meeting
