OVERVIEW
Sundale came to us with a clear challenge: their website wasn’t supporting the people who relied on it. Families felt overwhelmed, older Australians struggled to find essential information, and the experience didn’t reflect the warmth and trust at the heart of Sundale’s care. Instead of offering clarity, the site added friction to an already sensitive decision-making journey.
We rebuilt the experience using a human-centred, accessibility-first approach. Clear pathways, simplified language and legible typography reduce cognitive load, while a guided enrolment flow turns a complex process into calm, step-by-step stages. Paired with a softer visual palette and people-led imagery, the new site brings Sundale’s values to life and empowers visitors to confidently connect with the care they need.
The challenge
Their existing website was inaccessible, confusing to navigate, and hard to read.
Key information like pricing and services was unclear, making it difficult for visitors — particularly those with low digital literacy — to find what they needed. The site also failed to express the welcoming, inclusive nature of Sundale’s care.
Our approach
We rebuilt the experience from the ground up with accessibility and simplicity at its core.
The new design uses large, legible text, clear language, and defined actions for common user tasks — such as making an enquiry or exploring care options. The softer colour palette and focus on people-led imagery bring warmth and authenticity to every page.
Simplifying the journey
For many families, starting the enrolment process can feel daunting. We designed a step-by-step experience that breaks the process down into simple, guided stages.
From initial enquiry to moving in. Each step uses clear explanations, supportive messaging, and easy-to-follow calls to action, helping families and referrers feel confident about what comes next.
The OUTCOME
The result is a website that finally feels like Sundale: open, approachable, and grounded in community.
It puts people at the centre of the story, making it easier for families and health professionals to connect with the care and support Sundale provides.
A well designed and built website can drive your business growth, contact us to find out how we can help your business grow with effective digital and design strategies.
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