Overview
Tramontina is known globally for its dedication to enriching lives with a diverse array of premium products, each designed with a unique purpose and feature. With a presence in more than 120 countries, Tramontina’s esteemed reputation is founded on a legacy of innovation, exceptional design, and technology.
The Problem
The majority of sales for Tramontina in Australia were controlled through traditional brick and mortar retail outlets.
While an online Shopify catalogue had been created, sales through the catalogue were not meeting expectations and Tramontina were seeking a significant increase in online sales to driving stronger direct customer engagement and enhanced pricing controls.
The Solution
Through adept marketing strategies and engagement with various media platforms, Orange Digital made a positive impact on Tramontina’s online presence.
With the core objective of increasing online sales, Orange Digital launched a carefully considered combination of Google Ads, PMAX campaigns, and Meta Ads campaigns, extending to a multi-platform paid media approach.
In one month, a total of 10 campaigns were strategically launched, timed to align with key calendar events. By capitalising on special occasions, Orange Digital ensured maximum visibility and engagement, driving even greater results and a notable increase in conversation value, impressions, and reach.
These strategies elevated performance and capitalised on the increase in online traffic, capturing consumer intention, increasing add-to-cart rates, and ultimately boosting sales for the client.
Contact the team at Orange Digital to discuss tailored solutions.
